As a website or blog owner, how fast your site loads has an enormous impact on your site’s success. As internet speeds get faster, people are less willing to wait around for a site to load if it takes too long. With millions of other sites to choose from on the search results, it’s too easy for a visitor to hit the back button and click to a competitor’s site next on the list. Page speed is so important, Google has made it a ranking factor in their search algorithm.
In this guide I’m going to go over everything you can do to improve your website’s performance.